Send Marketo Data Using Hidden Fields

Using Interaction Studio you can enrich the data passed to Marketo upon form submission through a campaign thats sends additional information to Marketo in hidden fields. Your visitors won't see this information presented in the form, but it will be associated with each profile. For example, you could pass behavioral intent data, such as a visitor's favorite solution, or firmographic data from companies who have visited your site.

Interaction Studio Classic Only

Please note, the contents of this article are intended for customers using Interaction Studio (formerly Evergage Classic). Do not adjust your beacon version to downgrade or upgrade.

This Article Explains

This article includes instructions for using a sample code block to send data to Marketo using hidden fields.

Sections in this Article

Create a New Campaign

Log into Interaction Studio with Campaign Author or higher permissions
Create a new web campaign
Click to create a new message
Click to edit Message Settings
Select Invisible Message
Expand the Message Source Code panel at the bottom
Select Message Source Code
Select JAVASCRIPT
Copy the source code below and paste it into the window
Click APPLY
Select SETUP
Select EXPERIENCES
Set the Control percentage to 0 to ensure that hidden field data for every visitor is completed
Click SAVE to save your campaign

Once you save this campaign, if you need to edit the message source code, you must select Changes then click </> next to the Invisible Popup message. This action will automatically open the Message Source Code panel and bring you to the JAVASCRIPT section.

Edit the JavaScript Source Code

You will need to replace certain aspects of the code with your own variables. Start by defining the variables you will use at the top of the code block. These should be based on your own catalog dimensions. Lines 1-3 of the code shown below use ADMC with a Velocity syntax.

If one of the variables set by Interaction Studio doesn't have a value, the data that Interaction Studio is appending will not submit. Your form will submit regardless of whether the variables have been set. For example, if no one has viewed any products, so there are no favorite products, then the category and dimension will not be sent, but the rest of the form will submit as expected.

#set - if you want to bring in items from your catalog or user attributes (i.e. UTM parameters), use this function to define them
MktoForms2 - this is the name of the form you are using. Change this to match the name of the form you are using (e.g. "EvergageForm" or "WebForm")
id^= - this is defining the form. In this example, this is looking for anything with a name starting with "mktoform" so the form "MktoForms2" would be called
if (MktoFormObj.length > 0) - if the Marketo Form object exists (>0) then set the variable of variable 1
yourProduct or yourDimension - these are what you defined with #set at the top of the code block. This section is saying that if the dimension appears on the page (and it may not appear on every page), set it to be whatever the dimension name is; if it is blank then leave it blank
MktoForms2.whenRendered - this is telling Marketo that once it renders the form, get the form ID and submit the following hidden fields. The category1...category4

Sample Marketo Hidden Fields Code

/* #set ($yourCategory = $tools.user.categories.viewTime($itemOptions.time($time.lastNDays(30)))[0]) */
/* #set ($yourProduct = $tools.user.products.viewTime($itemOptions.time($time.lastNDays(30)))[0]) */
/* #set ($yourDimension = $tools.user.dimensions.yourProduct3.viewCount()[0]) */


Evergage.util.runWhenReady(
    function() {
        return ( window.MktoForms2 && typeof window.MktoForms2.loadForm === "function");
    },
    function() {
        var mktoFormObj = ajq("form[id^='mktoForm_']");
        
        if (mktoFormObj.length > 0){
            
            var locationCategory = "$locationCategory.id";
            var firstPipe = locationCategory.indexOf("|");
            var secondPipe = locationCategory.indexOf("|", firstPipe+1);
            var region = locationCategory.substring(0, firstPipe);
            var country = locationCategory.substring(firstPipe+1, secondPipe);
            
            var yourProduct = "$yourProduct.name";
            var yourDimension = "$yourDimension.id";
            if (yourDimension === "\$yourDimension.id") {
                yourDimension = "";
            }
            
        }
        
        MktoForms2.whenRendered(function(form){
            var formId = form.getId();
            var mktoForm = MktoForms2.getForm(formId);
           
            mktoForm.addHiddenFields({
                "Category1": country,
                "Category2": yourDimension,
                "Category3": region,
                "Category4": yourProduct
            });


        });    
    }
);

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Edit the JavaScript Source Code