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Using Evergage you can enrich the data passed to Marketo upon form submission through a campaign thats sends additional information to Marketo in hidden fields. Your visitors won't see this information presented in the form, but it will be associated with each profile. For example, you could pass behavioral intent data, such as a visitor's favorite solution, or firmographic data from companies who have visited your site.
You will need to replace certain aspects of the code with your own variables. Start by defining the variables you will use at the top of the code block. These should be based on your own catalog dimensions. Lines 1-3 of the code shown below use ADMC with a Velocity syntax.
If one of the variables set by Evergage doesn't have a value, the data that Evergage is appending will not submit. Your form will submit regardless of whether the variables have been set. For example, if no one has viewed any products, so there are no favorite products, then the category and dimension will not be sent, but the rest of the form will submit as expected.