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New Name: Marketing Cloud Personalization

Interaction Studio (formerly Evergage) is now known as Marketing Cloud Personalization. The new name reflects our mission and vision for innovation in Salesforce Marketing Cloud. We wish we could snap our fingers to update the name everywhere, but you can expect to see the previous name in various places until we replace it.

In April 2016, the European Union General Data Protection Regulation (GDPR) was adopted by EU Parliament and since May 25, 2018, it has fundamentally changed the way in which data is handled across every vertical including healthcare and banking. It applies to any organization that interacts with EU residents - whether that is offering goods or services to them or monitoring their behavior. GDPR includes strict guidelines which must be followed because penalties for non-compliance include fines of up to 4% of annual global turnover or nearly $23M (€20M).

In June 2018, California passed their own consumer privacy act (AB 375), known as the California Consumer Privacy Act (CCPA) which requires compliance starting January 1, 2020. Similar to the GDPR, it gives consumers the right to request all of the data and information a company has collected on them over the previous 12 months. In addition to steep fines, the law also provides for an individual's right to sue and allows for class action lawsuits for damages. 


This Article Explains

This article details the process of servicing GDPR and CCPA requests to edit or delete individual user data on Interaction Studio. For additional information and an outline of the security and privacy features Interaction Studio has put in place to protect customer data, please see the References section below.

Sections in this Article

Delete or Modify User Data in Interaction Studio Using the Interaction Studio UI

Edit Individual User Data

  1. Log into Interaction Studio with Editor or higher permissions

  2. Use the dropdown at the top left on the blue bar to select the production data set associated with that visitor
  3. At the left, navigate to User Segments > All Users

    Alternatively, if you know that the user is a member of another segment, navigate to User Segments > User Segments then locate the desired segment
  4. In the filter by keyword field, begin typing the user ID or email address for the individual until you locate the user record
  5. To edit user data, highlight the user and click 
    1. On the Overview tab of the user's Unified Customer Profile, locate the detail or attribute you want to change
    2. Left click the attribute to activate the editor
    3. Make the change
    4. Click  to save changes

Delete Individual User Data

  1. Log into Interaction Studio with Administrator permissions

  2. Use the dropdown at the top left on the blue bar to select the production data set associated with that visitor
  3. At the left, navigate to User Segments > All Users

    Alternatively, if you know that the user is a member of another segment, navigate to User Segments > User Segments then locate the desired segment
  4. In the filter by keyword field, begin typing the user ID or email address for the individual until you locate the user record
  5. To delete all user data, highlight the user and click



User Look-Up and Deletion API

To use an API to retrieve and delete user data in Interaction Studio, see User Look-Up and Deletion API developer documentation.

API Key Access

You can use the User Look-Up and Deletion API to export individual user data to satisfy Right of Access requests. To authorize all data changes, the API uses API tokens you generate in Interaction Studio. After you create the API token, it’s available to use with your API calls.

  1. Log into Interaction Studio as an Administrator.
  2. Select the production dataset associated with the visitor.
  3. Navigate to Security -> API Tokens.
  4. Click Create Token.
  5. Select the options needed.
  6. Click OK.