New Name: Marketing Cloud Personalization
Interaction Studio (formerly Evergage) is now known as Marketing Cloud Personalization. The new name reflects our mission and vision for innovation in Salesforce Marketing Cloud. We wish we could snap our fingers to update the name everywhere, but you can expect to see the previous name in various places until we replace it.
In April 2016, the European Union General Data Protection Regulation (GDPR) was adopted by EU Parliament and since May 25, 2018, it has fundamentally changed the way in which data is handled across every vertical including healthcare and banking. It applies to any organization that interacts with EU residents - whether that is offering goods or services to them or monitoring their behavior. GDPR includes strict guidelines which must be followed because penalties for non-compliance include fines of up to 4% of annual global turnover or nearly $23M (€20M).
In June 2018, California passed their own consumer privacy act (AB 375), known as the California Consumer Privacy Act (CCPA) which requires compliance starting January 1, 2020. Similar to the GDPR, it gives consumers the right to request all of the data and information a company has collected on them over the previous 12 months. In addition to steep fines, the law also provides for an individual's right to sue and allows for class action lawsuits for damages.
Delete or Modify User Data in Interaction Studio Using the Interaction Studio UI
Edit Individual User Data
Delete Individual User Data
User Look-Up and Deletion API
To use an API to retrieve and delete user data in Interaction Studio, see User Look-Up and Deletion API developer documentation.
API Key Access
You can use the User Look-Up and Deletion API to export individual user data to satisfy Right of Access requests. To authorize all data changes, the API uses API tokens you generate in Interaction Studio. After you create the API token, it’s available to use with your API calls.
- Log into Interaction Studio as an Administrator.
- Select the production dataset associated with the visitor.
- Navigate to Security -> API Tokens.
- Click Create Token.
- Select the options needed.
- Click OK.