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You can add a location-based targeting rule on both a Campaign-wide level or on an Experience-wide level, based on your requirements. For example, you would add a Campaign wide rule if you were offering a discount only to a specific location; however, you would add an Experience level rule if you were testing how well a product or message did in different locations.

This Article Explains

This article details how to add a location-based targeting rule on both a Campaign-wide level or on an Experience-wide level, based on your requirements. 

Sections in this Article

Add a Location-based Campaign-level Rule

  1. Create or edit a campaign
  2. Select SETUP
  3. Select CAMPAIGN SETTINGS

  4. In Campaign Wide Rules, click  in the Target Users section

  5. Select Geography

    For more information about campaign-level rules, please see Add Rules for Campaigns, Experiences, and Messages

Select how you want to target visitors based on the following:

  • Within
    • City
    • Metro
    • State/Region
    • Zip Code
    • Country
  • Near
    • Zip Code
    • Latitude/Longitude
    • City

After selecting the above option, you can also set the rule to include (is) or exclude (is not) the location.

Now, enter the name of the location and select it from the list of options presented. Repeat the same process to add multiple locations.

Click SAVE to save your campaign.

Add an Location-based Experience-level Rule

  1. Create or edit a campaign
  2. Select SETUP
  3. Select EXPERIENCES
  4. Select Rule-Based as the Test Mode
  5. To include a control group, set the percentage of qualified viewers (viewers must qualify for an experience to be in the control group) in the Control field
  6. Select the first experience that will have rules

  7. In Experience Level Rules, select next to Target Users

  8. Select Geography

    For more information about campaign-level rules, please see Add Rules for Campaigns, Experiences, and Messages

  9. Select how you want to target visitors based on the following:

    • Within
      • City
      • State
      • Zip Code
      • Country
      • Metro
    • Near
      • City
      • State
      • Latitude/Longitude
  10. Select whether to Include or Exclude visitors from that geography

  11. Enter the specific location based on the option you chose in step 9

  12. Click SAVE to save your campaign