This Article Explains
This article outlines current Interaction Studio integrations with various third party systems. For integrations with Salesforce products, please refer to Understand Salesforce and Interaction Studio Integrations.
Sections in this Article
Data Management Platforms (DMP)
Product Examples | Integration Type | Data Synchronization Cadence | How It Works |
---|---|---|---|
| Data into Interaction Studio: | Data In:
Data out:
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Email Service Providers (ESP)
Product Examples | Integration Type | Data Synchronization Cadence | How It Works |
---|---|---|---|
| Data In to IS: Data Out to ESP Platform: | Data In:
Data out:
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3rd Party Campaign Detection (UTM Parameter Mapping)
Example | Integration Type | Data Synchronization Cadence | How It Works |
---|---|---|---|
UTM Parameter Mapping | UTM parameter mapping (configured on the Third Party integrations screen) | Real-time upon click-through |
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Analytics (Passing Campaign Stats to 3rd Party Analytics Platforms)
Product Examples | Integration Type | Data Synchronization Cadence | How It Works |
---|---|---|---|
| Client-side sync | Real-time in-browser | Interaction Studio can listen for campaign statistics events that you can use to format events for third-party tracking systems like Google Analytics and Adobe Analytics |
Content Management Systems (CMS)
Integration Type | How It Works |
---|---|
Typically, Interaction Studio does not require an integration with a CMS |
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Social
Product Name | Integration Type | Data Synchronization Cadence | How It Works |
---|---|---|---|
Generic Segment Sync | File-based | One-off or nightly |
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Tag Managers
Interaction Studio can be implemented using a tag manager. As part of your implementation process, work with your implementation team to determine what implementation approach makes the most sense for you.
Overview
Content Tools