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New Name: Marketing Cloud Personalization

Interaction Studio (formerly Evergage) is now known as Marketing Cloud Personalization. The new name reflects our mission and vision for innovation in Salesforce Marketing Cloud. We wish we could snap our fingers to update the name everywhere, but you can expect to see the previous name in various places until we replace it.

The graphs and charts on the Detailed Statistics screen give you insight into the effectiveness of every triggered campaign. When you use and analyze campaign statistics, you can determine the effectiveness of your campaign and whether to make changes to improve results. 


Editions

Available in: all editions.

Sections in this Article


View Detailed Statistics

To view detailed campaign statistics for a campaign, the campaign must have recorded campaign impressions.

  1. From the main navigation, in the Channels & Campaigns section, select Triggered > Triggered Campaigns.
  2. Find the campaign.
  3. Click Statistics.
  4. Click Detailed Statistics.
  5. Apply Filters and Options as needed. Campaign statistics recalculate after each change:
    1. Outlier Filtering—This option is available if outliers are configured in Catalog and Profile Objects Settings
      1. NOTE: Filtering outliers prevents orders that exceed the configured general order range, such as bulk orders, from skewing your campaign statistics. So if a customer places an order far above the expected deviance from the average order value, it doesn’t impact your data.
      2. To exclude outliers from campaign statistics, from the main navigation, select Settings > Catalog and Profile Objects. In the Revenue Tracking section, select Filter Outliers and then enter the maximum values.
      3. To exclude outliers in Campaign Statistics, set Outlier Filtering to On.
    2. Results Filter—To view only the people who meet filter criteria, select an available filter. After you select a filter, campaign statistics recalculate to show the performance of the campaign only for the visitors from the selected filter.
    3. Attribution Type—Select Triggered or Click as the attribution type.
    4. Attribution WindowSet the period between the visit impression and the conversion or goal completion. 
    5. Comparison Baseline—To set the comparison baseline for campaign metrics, select Experience or Control
    6. Goal Selection—Measure campaign attribution against the goal you configure in this section.
    7. Start and End—To adjust the time frame of the displayed campaign statistics, change the Start and End date and time. 
      1. To jump to months, click the header. 
      2. To jump to years, click the header again. Dates and times are shown in local time.
  6. The summary table gives an overview of campaign impressions.
    1. The Purchases section lists the revenue per user, average order value, conversions, total revenue attributed to the campaign, and total conversions.
    2. The Activity section lists the number of unique visitors and successful triggers. 
    3. The Triggers section lists the number of trigger failures. Triggers can fail if there is a mismatch, such as data types or empty values, between mandatory Marketing Cloud data extension and the data Interaction Studio sends. To see additional detail about trigger failures, scroll to the Triggered Failure detail graph.
  7. The detailed graphs drill down into each statistic on the summary table, and also show goals and goal completions based on the goal you selected for the campaign.