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You may use many social media outlets to showcase the stories and articles in the content section of your site. If you do, welcoming visitors based on the site they came from is a great way to begin personalizing their experience on your site. This technique can be used in unison with an email capture, which may increase the likelihood that a visitor will provide an email address.
Example
An individual on Pinterest is interested in a piece of content so she clicks on the article and lands on your site. As she does, greet her with a welcome message - referencing the site she just came from - and invite her to sign up for your email newsletter. And offer a free PDF download as an additional incentive.
Segment
This beginner-level campaign is triggered based on a segment of users who came through Pinterest and who have not registered for your email newsletter. Visitors will only be added to this segment if they have not performed the action ‘Email_Submit’ before.
Measure
Since the objective of the campaign is to encourage a visitor to provide his or email address, success is measured by how many people successfully added this information to the campaign.
Setup
Process
Here is a checklist of what you need to do in Evergage to create this play on your own site:
- Create a segment of users who came through Pinterest and who have not registered for your email newsletter
- Create a campaign with a popup message on your homepage or landing page
- Add campaign rules to limit the visibility of this message to members of the segment so only visitors who came to your site from Pinterest will see the message
Reference Materials
The following articles from the Evergage Knowledge Base will provide process steps to help you execute this play:
Overview
Content Tools