New Name: Marketing Cloud Personalization
Interaction Studio (formerly Evergage) is now known as Marketing Cloud Personalization. The new name reflects our mission and vision for innovation in Salesforce Marketing Cloud. We wish we could snap our fingers to update the name everywhere, but you can expect to see the previous name in various places until we replace it.
Interaction Studio's Einstein machine learning-powered algorithms called Einstein Recipes present unique product and content suggestions to individual visitors. This functionality leverages advanced machine learning algorithms, a deep understanding of each visitor's behavior, and a contextual understanding of your business. Einstein Recipes offer configurable algorithmic strategies, called "recipes", that can be used to boost content or product engagement/discovery on your site, mobile app, emails or onsite search. Once you have created and published a recipe, you can use it to show promoted content any campaigns based on what others have viewed or purchased (including offline transactions). The predictive algorithms available in Interaction Studio can even dynamically adjust to temporary shifts in consumer behavior.