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pixprofiles
The Unified Customer Profile provides a comprehensive, holistic view of every visitor, customer, and or user (or account) based on their interactions with your website, web application, mobile store, call center, and email received from your brand(s) or company. The data gathered from these on and offline sources may also be augmented by other data collected from your across channels. Data captured by Interaction Studio updates the Unified Customer Profile in true real-time. The data gathered directly by Interaction Studio can be supplemented by either offline data or data collected from other systems so you can truly see preferences, affinities, interaction history, and behavior at an individual level. While the specific components of the Unified Customer Profile vary slightly by industry, you'll see detailed information collected on each visitor (or account) including activity, timeline, geography, segments, and known preferences.

Interaction Studio uses the cross-channel information on this each profile to determine things like power real-time, cross-channel decisions such as whether each individual should qualify for certain promotions, which product or content recommendations each individual should see, which channel to use to communicate, or when to send an email and which one to send. You can use it to better inform your customer-facing associates to , or even if someone should be added into a specific journey in Journey Builder. The Unified Customer Profile helps create a seamless experience for each and every accountcustomer, customerprospect, and prospectsystem user, regardless of how they choose to interact with your company.



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This section provides function-specific information about the Unified Customer Profile.



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