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titleNewer Topic in Salesforce Help

This article has moved to Salesforce Help. Click here to see the most up-to-date version of this content.


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titleNOTE

Interaction Studio Surveys (in bold) is available for Interaction Studio Premium Edition customers. It is not available for Interaction Studio Growth Edition customers.


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When it comes to personalizing your website to increase the conversion rate at each step along the prospect and customer journey, consider the customer lifecycle. There are six key stages in the lifecycle below.- you may have more when you look at your conversion funnel: Onboard, Discover, Compare, Convert, Expand, and Retain.

Once you determine the qualification criteria for each stage of the funnel and what you want customers to do to advance to the next stage, you can layer in real-time personalization that makes it easier for website visitors to continue the journey and move to the next stage. Accelerate success by following the guidance in the following use cases.


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titleHow to use these articles

The use cases listed in the table below were designed to give Interaction Studio customers a selection of personalization examples that have been used by other customers to drive impact on their websites within the travel industry. Used in conjunction with the 'Planning for Success' content and your unique business and marketing goals, select use cases based on the journey stage, then follow the instructions to reduce your time to value using web personalization.


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