Interaction Studio (formerly Evergage) is now known as Marketing Cloud Personalization. The new name reflects our mission and vision for innovation in Salesforce Marketing Cloud. We wish we could snap our fingers to update the name everywhere, but you can expect to see the previous name in various places until we replace it.
Once you have determined what and how to personalize your site, Interaction Studio reports will help you determine what’s working and where improvements can be made. The robust reporting dashboard offers sophisticated yet easy-to-understand analytics, statistics and attribution reporting which puts actionable information at your fingertips.
This article details the information available on the reports dashboard.
Access the Dashboard
Depending on your industry or function, the Reports Dashboard will have different sections. If your site is revenue generating, you will see Revenue first on your dashboard. If your site is for demand generation only, you will see Activity first. If your site is tracking content views or product purchases, you will see the Items section at the bottom. Regardless of the sections, you can change the lookback period from the drop-down at the top from Past Week to today, the past month or quarter, or set a custom period.