This use case is for customers using Interaction Studio Classic (formerly Evergage Classic) ONLY. For customers using the Interaction Studio 'Campaigns and Templates' application, refer to the Use Case Library instead.
Create a segment of first-time visitors for this play. This is defined as people who visited at least 1 or more times for all time and did not visit 2 or more times for all time as shown below:
If the message includes a CTA, it can be used as the campaign goal. Otherwise, global goals can be used.
Here are the high-level process steps you should follow to execute on this play:
The following articles from the Interaction Studio Knowledge Base will provide additional information about this play: