This use case is for customers using Interaction Studio Classic (formerly Evergage Classic) ONLY. For customers using the Interaction Studio 'Campaigns and Templates' application, refer to the Use Case Library instead.
The campaign targets visitors who began the checkout process but did not add an ancillary product(s).
Success will be determined by the number of customers who, after being presented with an offer during the checkout process, ended up purchasing an ancillary product.
A campaign should be created with following characteristics:
Use a popup or an inline message
Serve the message during the checkout process
- Provide a single click option for including the offer in the traveler’s order