This use case is for customers using Interaction Studio Classic (formerly Evergage Classic) ONLY. For customers using the Interaction Studio 'Campaigns and Templates' application, refer to the Use Case Library instead.
Customers who are familiar with your brand are always looking for new ways to interact with your website and product catalog. Your best customers want to keep up with your latest trends, new product releases, and the most relevant and exciting parts of your product catalog. Interaction Studio’s machine-learning algorithms can act as a personal shopper for your customers, leveraging their Unified Customer Profile to recommend a wide variety of different products using varying algorithms. Design a “My Store” page, with a link on your nav bar, to put personalized recommendations in front of them. This is a great way to assist in product discovery, surface new and relevant products, and most importantly delight your customers!
Create segments so you can target different groups like first time and returning visitors as well as logged in and anonymous visitors.
An increase in conversion rate and revenue per user are measurements of success for this play.
Here is a checklist of what you need to do in Interaction Studio to create this play on your own site:
The following articles from the Interaction Studio Knowledge Base will provide process steps to help you execute this play: