Once you have determined what and how to personalize your site, Interaction Studio reports will help you determine what’s working and where improvements can be made. The robust reporting dashboard offers sophisticated yet easy-to-understand analytics, statistics and attribution reporting which puts actionable information at your fingertips.
This Article Explains
This article details the information available on the reports dashboard.
Sections in this Article
Access the Dashboard
- Log into Interaction Studio with any permission level
- Hover over Reports on the left navigation menu
- Select Dashboard to see high level reports grouped by Revenue, Activity, Top Campaigns, Visitors, Geography, and Items
- Change the time period by clicking the date range in the upper right corner of the screen. Past Week is the default time period
Reports Dashboard
Depending on your industry or function, the Reports Dashboard will have different sections. If your site is revenue generating, you will see Revenue first on your dashboard. If your site is for demand generation only, you will see Activity first. If your site is tracking content views or product purchases, you will see the Items section at the bottom. Regardless of the sections, you can change the lookback period from the drop-down at the top from Past Week to today, the past month or quarter, or set a custom period.
Revenue shows daily revenue totals and a summary of the revenue generating activities happening on your site along with the statistics on the influence of web recommendations and email campaigns on your revenue numbers. Influenced revenue stats don’t reflect server side campaign activity or data.
Activity gives an overview of campaign and goal statistics including trends for impressions, goal completions, and clickthroughs. You’ll also see a campaign summary and the top campaigns on your site. Goals completed will show if you have a goal assigned to a campaign.
Top Campaigns lists the campaigns with the highest impressions and RPU, with links to each campaign.
Visitors shows you the number of new and returning visitors, the number of events, the total number of visits along with how many were known and how many were anonymous during the set timeframe.
Geography indicates where your visitors are coming from including a list of the top countries, total number of active visitors, and the total number of countries represented by your visitors.
Items gives an overview of views, recommendations, purchases or downloads, and adds to cart for top performing products, blogs, or articles
Overview
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