New Name: Marketing Cloud Personalization
Interaction Studio (formerly Evergage) is now known as Marketing Cloud Personalization. The new name reflects our mission and vision for innovation in Salesforce Marketing Cloud. We wish we could snap our fingers to update the name everywhere, but you can expect to see the previous name in various places until we replace it.
Einstein Personalization Recipes brings advanced, per-user product and content suggestions using complex algorithms and a deep understanding of user behavior. The solution offers configurable "recipes" that can be used to boost content or product discovery on your site. Recipes consist of ingredients, exclusions, and boosters, which can be constructed in a variety of combinations to serve up the right content or products based on the individual visitor's behavior and affinities on your site. These recipes are then queried against the Einstein Personalization engine and the individual query results are presented to each visitor as his or her personalized recommendations.
Testing and Publishing a Trained Recipe
Once the recipe is complete and trained, you should test it before publishing.
- Refer to Test an Einstein Recipe for detailed instructions on testing a recipe
- Make adjustments to the recipe as needed to produce the desired recommendations. Depending on your selections, you may need to click RETRAIN when finished
- Click PUBLISH to make the recommendations recipe available for use in campaigns