For travel companies, promoting ancillary offers is becoming quite lucrative. In 2014 alone, $2.24 billion was spent by travelers on ancillary products and services at hotels in the United States. Given this reality, travel companies would be wise to explore various cross and upsell opportunities. With Interaction Studio, customers can dynamically promote ancillary items based on popularity or known traveler interests.
The campaign targets visitors who began the checkout process but did not add an ancillary product(s).
Success will be determined by the number of customers who, after being presented with an offer during the checkout process, ended up purchasing an ancillary product.
A campaign should be created with following characteristics:
Use a popup or an inline message
Serve the message during the checkout process
- Provide a single click option for including the offer in the traveler’s order