You can use Evergage for Email to create and schedule email messages based on specific triggers like visitor actions, cumulative behavior, or environmental changes or in batches based on select audience segments or all engaged shoppers. You can configure messages to send immediately or to be delivered right away, at a future time, or on a recurring basis such as weekly or monthly.
Before you create a new email campaign, you should confirm that you have the necessary components for the email message including segments, footers, email domain, unsubscribe language, and email send limits. There are several required elements in email campaigns and if you do not include them, you will not be able to save the campaign. These include a campaign name, an experience with either HTML or ADMC code or at least one item block, a footer, and a selected segment of visitors who will receive the campaign.
This article details the components required prior to creating triggered and SmartBatch email campaigns including segments, footers, email domain, unsubscribe language, and email send limits.
You must configure the required elements detailed in this article before you can save an email campaign
The Status will change to Pending as Evergage attempts to detect the DNS record. When the domain verification is complete, the Status will change to Verified
|After 72 hours, if Evergage cannot verify the domain, the Status will change to Failed. In that event, you can reinitiate the verification process for that domain by deleting and re-adding the domain.|
Click View Setup Instructions and follow the instructions to initiate the domain verification process with Sender Policy Framework (SPF) and to enable DomainKeys Identified Mail (DKIM). When the verification is complete, the DKIM Status will change to Verified
Both Status and DKIM Status must be Verified before you can send triggered emails
Click MAIL FROM Settings to use a custom MAIL FROM domain. For example, if you verified company.com as a domain but wish to send emails from promotion.company.com
The CAN-SPAM Act of 2003 covers commercial email messages in the United States. The European Union has a similar ePrivacy Directive (GDPR). The CAN-SPAM Act requires that all commercial emails include a visible and operable unsubscribe mechanism and a legitimate physical address (or P.O. Box) for the business promoting its product or service, including:
Evergage for Email includes one default footer, which you must customize. Additionally, you can add additional footers in Email Settings.
Depending on the recipient's email client and the device used to view the email, the recipient might have a better experience viewing the email in a browser. You can add a link to your message to make it easy to do that. Evergage for Email includes one default view-in-browser link, which you may customize. Additionally, you can add additional view-in-browser links in Email Settings. When you Create an Email Campaign, you can select the desired view-in-browser link in SETUP > SEND OPTIONS.
You can import an unsubscribe or a subscriber list using a special type of manual segment in Evergage, then use that list for Evergage for Email. Refer to Use Manual Segments to Bring Outside Data into Evergage for more information on how to create these types of manual segments.
You can make configuration changes in this section to control other unsubscribe settings, including what happens after an email recipient clicks "Unsubscribe" in the header or footer of the message.
Navigate to Email > Email Settings
Evergage - when selected, recipients will select the unsubscribe type from an unsubscribe page hosted by Evergage
Third Party - when selected, recipients will select the unsubscribe type from an unsubscribe page hosted by you or a third party application.
If you do not select Unsubscribe In Evergage Before Redirect, the recipient will be redirected to the third party page, which you add in URL. Additional tracking will need to be in place on the third party page to capture unsubscribe events. Please contact Evergage Support for further assistance
Click SAVE to save any changes