Using Evergage, you can observe visitors on your site and based on their behavior, present relevant messages to encourage them to take their next action. In this example, the objective is to get a visitor to take an action if she begins to show signs of leaving the site.
|Category||Demand Generation||Vertical||Technology, SaaS|
|Topic||Track visitor behavior on your site and present messages encouraging them to take the next action||ID #||199|
There are 4 segments for this message, each based on a category a particular article belongs to.
The goal of this message is to get the visitor to download an eBook (and provide her email address). We would create a segment of people who have downloaded any of the eBooks and make that the goal. We could also use global goals to measure other demand generation success metrics such as booked a demo, attended a webinar, or became a customer.
Here is a checklist of what you need to do in Evergage to create this play on your own site:
The following articles from the Evergage Knowledge Base will provide process steps to help you execute this play: