Evergage SmartBundle™ is an extension of Evergage Recommend that makes it possible for you to configure recommendation recipes so that a “bundle” of items is suggested from multiple, predetermined product or content categories. Using SmartBundle, you can control what is recommended to visitors while they are engaged with particular products and content items, eliminating the need for merchandisers to spend time manually curating “complete the look” campaigns. This machine learning algorithm looks at products purchased together and scores them against a shopper’s affinities towards brand, color, category in order to make the most relevant recommendation for that shopper to “complete the look”.
No segment is required for this play.
A typical goal you should measure when using this machine learning algorithm for merchandising is an increase in AOV.
Here is a checklist of what you need to do in Evergage to create this play on your own site:
The following articles from the Evergage Knowledge Base will provide process steps to help you execute this play: