|Topic||Create targeted messages for returning customers to promote relevant cross-sell opportunities||ID #||154|
A recent study revealed that the average consumer has nine financial accounts and 2.2 accounts with each financial institution they work with. From a financial institution’s perspective, since every customer has 6.8 accounts with “other” financial institutions, opportunities exist to cross-sell and deepen relationships with existing customers.
Use Evergage to identify returning customers and create targeted messages promoting relevant cross-sell opportunities.
Customers who looked at boat policies, but did not look for an agent or ask for a quote.
- Looked at the boat product page at least once
- AND did not look for agent or quote
Looking at clickthrough rate - or those who asked for a quote/looked for an agent.
Use an inline message associated to the relevant segment (available).
This page has no comments.