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To target visitors who are reliably engaging in comparison shopping behavior, you’ll create an action-based segment that identifies when the visitor highlights the name of a product. Contact your Customer Success representative to have this configured as an action event. Once the event set up, you can create an action-based segment.
- Site Conversion Rate
- Site Bounce Rate
Here is a checklist of what you need to do in Evergage to create this play on your own site:
Work with your Customer Success Manager to create the Highlight Action
Create the Action Based Segment “Comparison Shopping” using the highlight action you created.
Build Campaign with a callout message anchored on the product name, targeting shoppers who in the “Comparison Shopping” Segment
Consider A/B testing two messages: one containing an offer code and one that does not contain an offer
The following articles from the Evergage Knowledge Base will provide process steps to help you execute this play: