|Category||Increase Conversions||Vertical||Retail, eCommerce|
|Topic||Spotlight your shipping program to drive conversions||ID #||207|
Many e-commerce companies develop compelling shipping programs but few effectively leverage them to drive conversions within the shopping journey. In a competitive e-commerce landscape flush with discounts, member pricing and free shipping, spotlighting your shipping program in real time versus relying on your browsers to discover it on their own is a tactic you can easily implement with the Evergage platform.
Depending on the buyer type, you will have two segments:
- Convert a browser to a knowledgeable shopper: All site visitors
- Educate return visitors: Returning visitors
This beginner-level campaign’s effectiveness can ultimately be measured by tracking revenue per user, conversion rate, and average order value. Comparing the engagement of users who experienced these campaigns versus your control group will also be a valuable measure.
A cornerstone of Evergage’s product is its ability to identify specific user segments in real time such as first-time browsers or avid shoppers. By creating distinct segments you’ll increase your chances of developing more personalized campaigns and strategic CTAs to convert more browsers into loyal shoppers.
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