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Using the Evergage Visual Editor, you can target multiple elements with a single in-page edit, such as links sharing the same destination (i.e. "contact us" links located in both the header and footer of the same page that direct the user to "www.mywebsite.com/contact-us") or identical images on multiple pages of your site.

You can also test different text copy throughout your entire site to see which version is more effective. You can also add or edit the title attribute to show visitors the nature or contents of the link or image. For example:

Text Attribute Example

This article includes the following sections:

 

Before You Begin

By default, multi-target changes are created without page targeting rules. 

This means that if a link is found with a matching URL, the change will be applied on any page where Evergage is applying personalization. If you want the change to affect links only on the current page, you will need to add targeting rules to either the Page Change Settings, or the campaign- or experience-level rules. 

For more information about page changes and campaign, experience, and message level rules, please refer to the following articles:

 

Reference Example

In this example, suppose your site has a three column block, with all three "Learn More" links directing visitors to your site's "/features" page. You would like to A/B test the clickthrough rates for the original "Learn More" text against the updated "Get More Info" text.

 

Create a Multi Target Change

  1. Open your site and navigate to the page needing changes
  2. Open the Evergage Visual Editor
  3. Create a new campaign
  4. As you move your mouse around the page, different elements will be bounded by a dashed orange line, indicating they can be edited (see Style Evergage Messages for more information)
  5. Select the element you want to modify, which will change the outline to solid orange, indicating the item is selected and your mouse is hovering over it
  6. Click  and select Edit Link
  7. Select Apply Edits To All Links With This URL
  8. Edit Link will open on the toolbar
    1. Change the Link Text as needed
    2. Add a Title Attribute as needed
  9. Add a Target Pages rule as needed to limit the change to a specific page
  10. Click SAVE to save your campaign and link changes
  11. You can view changes in the Changes drop down on the toolbar or in SETUP > CAMPAIGN SETTINGS

NOTE

Since your changes are contained in an Evergage campaign, you must change the campaign state to Published before changes will be live. Be sure you test any changes prior to publishing.

 

 

Add a Target Pages Rule

Since the change will affect all links on your site directing to the same URL, if you want to limit the change to only one page, you must add a Target Pages rule to control that behavior.

  1. Create a Multi Target Change
  2. Select the changed area
  3. Click 
  4. Select Edit Change > Change Settings
  5. Adjust the Target Pages rule as needed

    NOTE

    Changing these rules could impact multiple pages on your site - be sure to fully test changes prior to publishing. For more information about Target Pages rules please see Add Rules for Campaigns, Experiences, and Messages.
  6. Click SAVE to save your campaign and link changes
  7. You can view changes in the Changes drop down on the toolbar or in SETUPCAMPAIGN SETTINGS

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