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If your company is like most, you likely have customer data spread across several different systems. Evergage can pull information from these disparate systems to build richer customer profiles that you can use to target visitors with real-time, one to one personalization. Additionally, Evergage can pass analytics data to other systems so that data can be monitored, evaluated, and used in reports in a manner consistent with your company's internal processes.

Evergage Data Hub options include:

  • Out-of-the-Box Integrations – It’s easy to connect existing marketing and sales technology systems with Evergage through one of the 25 out-of-the-box integrations that enable easy sharing of visitor and campaign details between systems – from field to segment to campaign data. In addition, Evergage recently launched two-way integration capabilities with Oracle Eloqua, Salesforce Marketing Cloud (ExactTarget) and Marketo so marketers can capitalize on extensive attribute and email activity data to support enhanced individual-level and account-based marketing campaigns.
  • Custom Integrations – In addition to out-of-the-box integrations, Evergage Data Hub can also pass/pull information to and from virtually any other data source via powerful and flexible APIs. For example, it can import in-store transactional data to provide a more complete picture of each consumer’s full purchase history when delivering personalized recommendations. The solution can also send in-depth behavioral data collected by Evergage to external business intelligence tools, customer support systems, and more to enhance their value and accuracy.

 

The articles in this section discuss some of the out-of-the-box integrations and additional configurations available through the Evergage Data Hub. For more information, please contact your Customer Success representative. 

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