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Segments are not only powerful for reporting and analytics, they are also a key element for real-time personalization. Knowing which segment someone belongs to, and being able to respond in the moment with a relevant message based on a segment someone has just joined is the cornerstone of the Evergage Platform. Once you have analyzed your user behavior and come up with visitor trends, you can see where in the funnel you want to step in and try to move people along more quickly.
Some examples of how segments can be used for campaign targeting include:
- Direct a visitor who has read three blog articles during the current visit to your product literature
- Adjust the experience and page for someone who has visited a product page on your site, and then navigated to the home page
- Determine the key actions you want every customer to take in your application, isolate the people who have completed the first, and show them a message leading them to the next and so on
Before you can use a segment as an experience-level or campaign-wide rule, you must create it first. Refer to Create a Segment for more information on creating segments, Segment Rules for a detailed list of all segment construct rules, and Common Segment Examples by Function for some ways other customers accomplish their goals using segments.
Campaign Qualification with Segments
Experience Qualification with Segments
View Campaigns Using a Specific Segment