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The key segment is to show the most relevant hero based on the product someone has spent the most time viewing. This would determine the hero ‘video’ to be presented.
We would create a number of global goals for this campaign to assess the overall impact of the message. Goals would include: booked a demo, watched a video, downloaded white paper and registered for a webinar.
Here is a checklist of what you need to do in Evergage to create this play on your own site:
The following articles from the Evergage Knowledge Base will provide process steps to help you execute this play: