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Using Evergage Recommendations, you can provide individuals with a list of newly released products based on the shopper’s favorite category, brand or style. This tactic drives product discovery and increases engagement.
No segments are needed for this play.
You can measure the effectiveness of this Recommendations campaign by tracking revenue per user, conversion rate, and average order value. Depending on the placement of the “new releases” recommendation campaign, other top of the funnel engagement measurements such as the number of product views and time spent will also provide valuable insight.
Here is a checklist of what you need to do in Evergage to create this play on your own site:
The following articles from the Evergage Knowledge Base will provide process steps to help you execute this play: