|Category||Demand Generation||Vertical||Technology, SaaS|
|Topic||Present a slide-in message after a visitor has shown an engagement with a category||ID #||183|
Evergage can be used to engage visitors who display interest in your product, solutions or content - all in real time. By tracking their on-site behavior, you can determine what’s of interest to each visitor, not only by the pages they view but also on how - and how long - they engage with each page. Once you have identified visitor intent, you can present the relevant content, offers or messages. This play will help you increase registrations and deliver dynamic CTAs to users who are engaged with articles, but are not subscribed to email.
Create a segment called “Retail Enthusiast” based on a visitor having read two “e-commerce” tagged articles and having clicked the “suggested articles” message. This shows you that they not only looked at the content but also engaged with it. You would then have the message slide 50% of the way down the page and settle on the right side of the page. This gives the visitor a chance to view the article before completing the form.
We would create a number of global goals for this campaign to assess the overall impact of the message. Goals would include: signed up for email, booked a demo, watched a video, downloaded white paper and registered for a webinar.
Here is a checklist of what you need to do in Evergage to create this play on your own site:
- Create a segment for each stage of your funnel
- Create a rule-based campaign that includes all of those staged. Based on the stage a prospect is in, he will be offered the next step in the process
- One way to accomplish this for the scenario above is to create an inline version of the message that shows on subsequent “e-commerce” pages for all those who saw the slide-in message, but did not take the action. This is more subtle but still gives them an opportunity to sign up.
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