|Category||Demand Generation||Vertical||Financial, Insurance|
|Topic||Seamlessly continue the customer experience across all web properties||ID #||235|
A McKinsey Global Institute study estimated that social technologies could contribute up to $423 billion in annual value in consumer financial services. This may explain why so many financial institutions are using social media channels like Facebook to target prospective customers.
But when someone who clicks on an ad and lands on your site, how do you deliver an engaging experience? The key is being able to seamlessly continue the customer's journey across both properties. For example, show the same offer on your site that someone clicked on and then continue to promote relevant content assets as the visitor explores your website.
This campaign would target visitors who clicked on a specific Facebook ad campaign.
The success of this campaign would be measured by the number of visitors who clicked on the Facebook ad and then converted by applying for the credit card. Success would also include higher engagement with a specific offer.
This campaign would use inline images carried over from the social media channel. Then, Everage’s “promote” capabilities (included with Evergage Core) would be used to identify the content assets that were most viewed by other visitors responding to the same campaign.
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