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If you've ever built an email campaign, you know it can be a very time and resource intensive process. And that’s before you even think about optimizing a campaign’s content for each recipient. Fortunately, using Evergage for Email to add Promotions – and optionally, Recommendations – to an outgoing email campaign gives you the flexibility to customize each recipient’s experience – all by adding a few lines of HTML from Evergage.

Evergage does all the work for you behind the scenes and delivers the right creative to the right person as soon as they open the email. No more separate campaigns with separate copy and separate segments; all you need is one campaign to create maximally relevant experiences for every recipient. In addition, you can view detailed statistics on every promotion, so you know what's working and can adjust what isn't.


This Article Explains

This article details how to add them to email campaigns. Use the navigation at the left to skip to the section you need.

Sections in this Article

Use Promotions in an Email Campaign

Once you have created a promotion, you can add it to an email campaign. You can use the same promotion across multiple campaigns and experiences. For example, in one campaign, you could create a different experience for tablet, phone, and desktop users. Evergage will determine what device the recipient is using to open the email and show the experience optimized for that device. As with any Evergage campaign, you can add rules to target specific segments and A/B test experiences. For additional information, please see the article on Email Campaigns.

  1. Log into Evergage with Campaign Editor or higher permissions
  2. In Channels & Campaigns, select Web then either Triggered Email Campaigns or Open Time Campaigns
  3. Click NEW CAMPAIGN
  4. Enter a Campaign Name
  5. Create a new message
  6. Click Message Settings 
  7. Select Promoted Content
  8. Select Decisions
  9. Enter the Bandit Feature Subset. The field will autocomplete as you enter the name
  10. Enter the Content Zone that will contain the promotion
  11. Click OK
  12. Click SAVE or SAVE & CLOSE

Upload a Promotion with a CSV File

Promotions may be uploaded to Evergage using the process outlined in the CSV Items Import article. Please contact Evergage Support with any questions.

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