When communicating, marketing or selling to customers, you likely rely on a variety of channels – web, in app, mobile, email, social media etc. Obviously, it’s a good thing when someone clicks on a campaign and lands on your site, but what happens if they don’t immediately act on your offer? With Evergage, you can “re-target” interested customers when they return to your site or the next time they log in to your application.
There are two segments needed for this play:
The goal is to get the customer to buy the upgrade. We would add that as a campaign goal.
Here is a checklist of what you need to do in Evergage to create this play on your own site:
The following articles from the Evergage Knowledge Base will provide process steps to help you execute this play: