During a trial period, you want to make sure prospects have a positive experience with your application. By monitoring usage, you can promote relevant features and introduce incentives to encourage prospects to convert before the trial ends.
The key is to segment by those who have been engaged in the specific feature. In this example, the segment is for users who have used the reports feature at least three times.
The primary objective of this campaign is to get someone to become a paying customer. Global goals could be used to determine if the prospect has “completed the onboarding steps in the free trial” or “used support” (indicating how easy they found the product to use). It’s always a good idea to test this campaign against a control to determine how the campaign compares with those who do not see the messages.