Evergage SmartTrends™ uses the power of social validation to increase conversions. Leverage the “wisdom of the crowd” to influence visitors on your site in real time and build confidence in products viewed by using view and purchase counters. These view and purchase counters drive both validation and urgency ultimately influencing conversions on your site. Additionally, you can apply badges to product and content images to help draw attention to an item. Badges can be used to promote hot deals, newly added items, closeout products or must-read articles.
No segment is required for this play.
Measurement is done in Campaign Statistics. Success is measured by conversion impact and AOV. You should do an A/B test to more effectively understand the impact on conversions.
Here is a checklist of what you need to do in Evergage to create this play on your own site:
The following articles from the Evergage Knowledge Base will provide process steps to help you execute this play: