New Name: Marketing Cloud Personalization
Interaction Studio (formerly Evergage) is now known as Marketing Cloud Personalization. The new name reflects our mission and vision for innovation in Salesforce Marketing Cloud. We wish we could snap our fingers to update the name everywhere, but you can expect to see the previous name in various places until we replace it.
Interaction Studio stores account profiles which individual users can belong to. The accounts can be linked with firmographic data to gain more information about the account. Any previously known information about the accounts can be loaded into the platform by creating attributes to reflect the keys in the source system. Custom attributes may be defined for accounts with types and additional fields. Column names starting with attribute: should then match the custom attribute names set in the Attributes screen. When processed, the attribute: fields will be processed as the type the attribute is configured as in the platform.
Requirements and Schema
Column names starting with attribute: should then match the custom attribute names set in the Attributes screen on the Account tab. When processed, the attribute: fields will be processed as the type the attribute is configured as in the platform.
File Name Format: account-YYYY-MM-DD_HH-MM-SS.csv
|Field Name||Minimum Requirements||Example Values||Max Length||Data Type|
|accountId||This is the main identifier for an account. This id should match the account id that is a system field for accounts. AccountIds must be all lowercase and have no whitespace.|
|attribute:||The custom attributes for this account. Column titles are the word 'attribute' followed by colon followed by the attribute name as configured in the Attributes screen. Attribute header values must match the attribute name as defined in the attribute config screen and values must match the corresponding type as configured.|
|1023||Any Valid Interaction Studio Data type|
|attribute:name||Display name for an account|