Interaction Studio Classic Only
This use case is for customers using Interaction Studio Classic (formerly Evergage Classic) ONLY. For customers using the Interaction Studio 'Campaigns and Templates' application, refer to the Use Case Library instead.
User reviews not only drive conversions and improve loyalty, but they are also a major source of information about consumer interests and behavior. Since online reviews are considered so valuable, companies have a vested interest in obtaining input from as many customers as possible. Using Interaction Studio, you can specifically target users who have purchased an item on your site but have not provided a review.
For example, a month ago, a customer made a purchase on your website. Given that it’s been 30 days since the purchase, it’s safe to assume that the customer has had a chance to try the product and might be open to providing a review.
With Interaction Studio, you can build a segment for people who purchased on their previous visit, in the last month, during a certain sale, or a combination of all of these. Or, as in this example, those who made a purchase more than 30 days ago and have not provided a review.
You can then target that segment of shoppers with a specific campaign encouraging them to provide a review the next time they visit your site.
The target segment for this campaign can be based on a number of criteria:
Average delivery time for products on your site
People who bought a specific product
People who bought items during a specific time period (e.g. during a sale, etc.)
People who have made more than once purchase on your site
For example, users who have purchased more than once on your site and have also purchased a product at least 30 days ago (but less than 45 days ago).
This campaign’s effectiveness can be measured by the goal completions (i.e. how many times people submitted a review) attributed to this campaign.