Interaction Studio Classic Only
This use case is for customers using Interaction Studio Classic (formerly Evergage Classic) ONLY. For customers using the Interaction Studio 'Campaigns and Templates' application, refer to the Use Case Library instead.
Leverage the open and clickthrough rate to understand engagement, but also focus on conversion rate and revenue per user to understand the campaign’s impact. Increased average order value is also a key indicator of success of this campaign.
Interaction Studio will assist you with the setup of your triggered email campaign, but you can streamline the process by doing the following:
Work with your Customer Success Manager to ensure all “email setup” steps have been completed
- Create a similar items recipe with a price inclusion and a related information booster
Create a new Triggered Email campaign
Determine the details of the email including the subject line, number of experiences to use and test, “FROM” email and name, reply-to, creative, and any other details needed
Select the “Browse Abandonment” option under Send Options
Provide the required HTML for each email experience to your Customer Success Manager
Once the campaign is built, test the email using the “Preview” button
When ready to deploy, send a request to your Customer Success Manager
The following articles from the Interaction Studio Knowledge Base will provide process steps to help you execute this play: