New Name: Marketing Cloud Personalization
Interaction Studio (formerly Evergage) is now known as Marketing Cloud Personalization. The new name reflects our mission and vision for innovation in Salesforce Marketing Cloud. We wish we could snap our fingers to update the name everywhere, but you can expect to see the previous name in various places until we replace it.
Interaction Studio maintains deep profiles for known and anonymous visitors (known as users) and accounts.
This Section Explains
This section details the types of data captured and stored in both account and customer profiles.
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Overview
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