Interaction Studio Classic Only
This use case is for customers using Interaction Studio Classic (formerly Evergage Classic) ONLY. For customers using the Interaction Studio 'Campaigns and Templates' application, refer to the Use Case Library instead.
Nearly two-thirds of business travelers said they would consider buying in-flight Wi-Fi if it were offered before boarding. Furthermore, more than half of business travelers would consider upgrading to a seat with more legroom and 50% would consider upgrading to business or first class. Use Interaction Studio to promote previously purchased ancillaries to customers prior to a trip.
Example
A loyal customer just booked a flight to Louisville. In the past, he has been known to purchase onboard Wi-Fi, priority boarding and more leg room. Knowing this, use Interaction Studio to prioritize and promote ancillary services most relevant to the customer.
Segment
Create a segment of travelers who have made a purchase of an ancillary service in the past.
Measure
The best way to measure this campaign is to monitor the number of customers who purchase ancillary products and services.
Setup
Create a rule-based inline message associated to the segments outlined in the section above.
Overview
Content Tools