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Sometimes, inactivity can be as important a behavior as activity when targeting users on your site. With this in mind, Interaction Studio includes two inactivity related rules located in Message Settings > Rules: inactivity and bounce prevention.

Interaction Studio Classic Only

  • The contents of this article are intended for customers using Interaction Studio (formerly Evergage Classic). Do not adjust your beacon version to downgrade or upgrade.
  • The Visual Editor Chrome Extension will no longer be available starting January 1, 2023. For more information, see this knowledge article.
This Article Explains

This article details how to use inactivity to target users on your site.

Sections in this Article

When does Interaction Studio consider a visitor inactive?

  1. If the visitor's mouse is not on the page
  2. If your site is open in a tab, but the browser is not active or the visitor is not viewing the tab
  3. Visits are considered to be ongoing as long as the user visits a page with 30 minutes of the previous page. 
  4. A visitor who is active on the tab, but moves his mouse to the browser address bar. This is the behavior used to trigger most exit messages

When a visitor is inactive, "time on page" tracking is not recorded.

Inactivity Rule

Interaction Studio can detect if a visitor is inactive in the page (no clicks, scrolls) for a configurable amount of time and show a relevant message to keep the visitor engaged and progressing. For instance, you can target an inactive user and remind them of free shipping or suggest related articles. 

  1. Create or edit a campaign
  2. Create or edit a popup message
  3. Click 
  4. Select Rules
  5. In the On Page Behavior group, click New Rule

Bounce Prevention Rule

If a visitor intends to leave a webpage, they often will move their mouse out of the page to various navigation elements in the browser itself (back button, other links, url bar, search bar). When a visitor's mouse is outside of the page, it appears to the browser that the mouse is motionless at the point of exit from the page.

Interaction Studio can detect this inactivity and show a targeted message to the visitor to engage them prior to leaving your site. You can customize the delay that signifies the visitor's inactivity as well as set which part of the page you want to act as the trigger.  

  1. Create or edit a campaign
  2. Create or edit a popup message
  3. Click 
  4. Select Rules
  5. In the On Page Behavior group, click New Rule
  6. Select Bounce and adjust options from the default as needed
    1. Delay - how long has the visitor's mouse been off the page
    2. Inactive space - how far off page is considered inactive
    3. Location - is the inactive space at the top or the bottom

Set a delay

Consider setting the bounce message to show after a delay of a few seconds. This prevents bounce message from showing to visitors who may have accidentally navigated to the page or to visitors who are navigating to a different part of the site.