Interaction Studio Classic Only
This use case is for customers using Interaction Studio Classic (formerly Evergage Classic) ONLY. For customers using the Interaction Studio 'Campaigns and Templates' application, refer to the Use Case Library instead.
Leverage truly 1:1 personalized recommendations on your homepage, but don’t limit product discovery to one row of five products. Instead, leveraging machine learning provides an opportunity to create more granular recommendations based on the individual and their affinities.
No segments are needed to execute this play as it relies on Einstein Recipes and machine learning algorithms to suggest categories and brands.
With Recommend on your homepage, you can measure success by an increase in the clickthrough rate.
Here is a checklist of what you need to do in Interaction Studio to create this play on your own site:
- Create a Recommendations campaign
- Add ingredients, exclusions, and boosters
- Train and publish your recipe
- Create an Interaction Studio campaign and add the recipe in Message Settings
The following articles from the Interaction Studio Knowledge Base will provide process steps to help you execute this play: