Once you have determined what and how to activate on the data you have learned about your customers and prospects, the analytics in the Reports section of Interaction Studio will help you determine what’s working and where improvements can be made. The Results reports show you metrics related to revenue, purchase funnel, and goals.
The Revenue report includes a comparison of first time and returning visitors against the following metrics, which began accumulating when the beacon was installed on your site:
The Purchase Funnel report compares segments of visitors against all visitors in the following categories: number of visitors in the segment, number and percentage of segment visitors who viewed products, number and percentage of visitors in the segment who added to cart, number and percentage of visitors in the segment who made a purchase. You can add up to three additional segments to compare data across groups of visitors.